DETROIT (WWJ) – It’s a fresh moniker for a time-honored Detroit tradition.
The annual Turkey Day procession down Woodward Avenue will now be known as “America’s Thanksgiving Parade presented by Art Van,” after metro Detroit furniture magnate Art Van Elslander purchased the naming rights.READ MORE: Meet These Two Bear Cubs Who Have Become Inseparable At The Detroit Zoo
Parade Company President and CEO Tony Michaels says Art Van’s substantial financial contribution will help in several ways.
“What we’re going to be able to do is more celebrities coming in; floats getting larger, bigger — just many things happening,” Michael told WWJ Newsradio 950’s Pat Sweeting. “And, also, to help the parade company itself on making everything bigger through the year in what we do for the city of Detroit … and the passion of Art Van is just so evident.”
Van Elslander been donating to the parade fund for 24 years. How much, exactly, it cost for the name change, Michaels wouldn’t say.READ MORE: Delta Wants Other Airlines To Share ‘No-Fly’ Lists To Help Stop Unruly Passengers
Also announced on Thursday, the parade route will be extended by one mile north to the heart of Detroit’s cultural center.
“The start of the parade is going to be right there at Kirby and Woodward,” said Michaels. “And what better place, what better treasure in the city of Detroit than our DIA.”
Additional parade details will be announced at a later date.MORE NEWS: Veteran Needs Help With Home Repairs
Grandstand tickets for the Nov. 28, 2013, event are now on sale — and they always go fast. Get more information or purchase tickets HERE.