ANN ARBOR (WWJ) — Ann Arbor Spark, the economic development agency for the Ann Arbor area, Thursday announced the launch of a redesigned Web site at The agency says new website features enhanced tools for businesses and job seekers.

“The website is one of the most critical tools we have to engage our varied audiences, which include entrepreneurs, businesses, and talent,” said Donna Doleman, Ann Arbor Spark’s vice president of marketing. “It continues to be at the center of our efforts to promote the region as a global destination for business growth and innovation. We’ve expanded upon our previous platform to offer an even more robust suite of services to connect with our audiences worldwide.”

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The most notable enhancement to the new site is the addition of ZoomProspector. Through this tool, site selectors and business owners can easily find and research region when considering expansion or relocation.

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ZoomProspector makes property, industry, demographic, talent, tax and other information accessible, and also allows for Ann Arbor to be compared to other regions in the United States.

For employers, Ann Arbor Spark’s enhanced website includes added capabilities for searching, reviewing and comparing potential job applicants. Job seekers benefit from more targeted search functionality for jobs postings.

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Spark worked with Ann Arbor-based Inner Circle Media on its new website.