By: Evan Jankens
@kingofthekc

Jimmy Kimmel came up with a brilliant idea of celebrities reading mean tweets about themselves.

READ MORE: Detroit Voters Reject Proposal P, Changes To City Charter

The first time I saw the clips I was instantly hooked. Jeff Riger and I did the Jimmy Kimmel treatment to Joe Nathan last week — and hilarity ensued. He was a good sport.

READ MORE: Fourth Stimulus Check: Is Another Relief Payment Coming Soon?

Catching on to the trend, ESPN’s College Gameday had popular college coaches read mean tweets about themselves including Alabama’s Nick Saban, Florida’s Will Muschamp and Michigan’s own Brady Hoke.

MORE NEWS: Despite Chip Shortage, GM Posts $2.8B Profit, Ups Guidance

I really do wonder if Hoke’s cologne smells like hot dog water?