By Dan Jenkins

UPDATE: According to ESPN’s Darren Rovell, Michigan has released a statement about the promotion, calling it a miscommunication between Coca-Cola and the University.

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ANN ARBOR (97.1 The Ticket) — List this under things you never thought you would read.

Apparently, sales of Michigan football tickets are so dreadful that they are being given away with a “purchase of any two Coca-Cola products,” as some fans are posting on, Twitter and Reddit.

Several sources say that the tickets are being given away at a convenience shop in the basement of the Michigan Union on campus.

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Boasting a weak home schedule this season, the Wolverines still managed to draw 103, 890 attendees for last weekend’s drubbing at the hands of the Utah Utes, who marched into the Big House and beat Michigan, 26-10. The game did however mark the 254th consecutive game of more than 100,000 fans at Michigan Stadium.

That streak seemed to be in jeopardy when Michigan hosted Miami University, but eventually saw a reported crowd of 102,824 fans.

It’s unknown how many tickets Coca-Cola purchased for this promotion or how many tickets were passed along to fans.

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It seems that the Michigan Athletic Department is desperate to keep that record — and its image as the NCAA football attendance king — alive.