New Ram 1500 Rebel Truck Offers New Design Elements

By Edward Cardenas

DETROIT (CBS Detroit) - The introduction Tuesday of the new Ram 1500 Rebel at the North American International Auto Show hid one of its most visible design departure until nearly the last moment.

The truck was initially hidden on the stage, and when revealed, it was suspended vertically so the top of full-sized truck was visible.

Slowly it was lowered and the new grill design was revealed: the billet silver "RAM" badge sits atop a blacked out grille and sits atop a black off-road front bumper design.

The Rebel also offers 33-inch tires, and on the interior, the vinyl seats are embossed with the truck's Toyo tire tread pattern.

"It's a truck built and styled for people who push back whenever they hear those despised words, 'you can't," said Bob Hegbloom, president and CEO Ram Truck. "It is the perfect vehicle for people who always push the limits and push themselves to squeeze more enjoyment out of life."

The truck is powered by a 3.6-liter Pentastar V-6 engine or a 5.7-liter HEMI V-8.

The Rebel, which is built in Warren, will also star in the upcoming movie, "Monster Truck," Hegbloom said.