DETROIT (WWJ) – Cadillac is building buzz for its upcoming CT6 flagship sedan by including a glimpse of it in the brand’s ad that ran during the Oscars broadcast.

The CT6 will make its debut at the upcoming New York Auto Show. It’s meant to give Cadillac a competitor with top-of-the-line vehicles like the Mercedes S-Class and BMW 7-Series.

General Motors has been slowly releasing details about some of the technology in the CT6, announcing that it will be the first vehicle with what Cadillac now calls “Super Cruise” which gives limited hands-free driving on open freeways.

The CT6 comes as General Motors tries to re-invigorate the Cadillac brand by establishing it as a separate division, with its own headquarters in New York.

The vehicle shown in the ad has distinctive Cadillac styling, and appears longer and sleeker than current models.

It’s not unusual for car makers to “tease” an important car prior to its official reveal. Nissan showed a brief glance of its new Maxima big car in its Super Bowl ad.

GM has already announced that the CT6 will be built at the company’s Detroit-Hamtramk plant, and will be available toward the end of this year.

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