By Edward Cardenas

DETROIT (CBS Detroit) – A social media campaign has been launched in Detroit to get those who live, work and visit the city to #LookUpDet and share photos of murals, architecture and unique on Twitter and Instagram.

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The hashtag campaign began to trend last week with the Over The Edge Detroit fundraiser where donors paid $1,000 for the opportunity to rappel 25 stories down the First National Building.

Others have taken to social media following the initial posts to share photos of Detroit from a something other than a ground level perspective.

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Recent posts have also featured the new mural by street artist Shepard Fairey on the Gratiot Avenue and Farmer Street side of One Campus Martius. Bedrock Real Estate Services and Library Street Collective have partnered to bring Fairey to Detroit to paint the 184-foot by 60-foot mural.

In addition to the large mural, which can be seen from Comerica Park, the artist know for painting the Barack Obama “Hope” poster will also paint a permanent mural in the art-filled alley known as ‘The Belt’ next to the Z parking structure connecting Grand River and Gratiot Avenues between Broadway and Library Streets.

“We are thrilled to host such an iconic artist,” said Dan Mullen, Executive Vice President of Bedrock Real Estate Services, said in a release. “Downtown Detroit provides the perfect backdrop for Fairey’s unique style and well-known brand of street art. Bedrock is focused on incorporating unique, interesting artwork into our downtown developments for everyone to enjoy.”

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The mural on One Campus Martius is expected to be completed by May 22.