Watch CBS News

Michigan Road Sign Advising To 'Drink More Beer' Sells For $600

FRANKENLUST TOWNSHIP, Mich. (AP) - An auction company has sold an electronic road sign that was drawing eyes in Michigan for its beer-centric slogan.

The Bay City Times reports the auction company 1Bid.us has had the sign that says "DRINK MORE BEER" on its property in Bay County's Frankenlust Township for about a week. Company co-owner Curtis Pennell says the sign's previous owner had programmed it.

According to Pennell, around 100 people wanted to take a picture beside the sign. He says a few people called to complain about the sign's message.

Pennell says the company sold the sign for about $600 early this week. He says he thinks the sign's new owner will use it for advertising.

© Copyright 2015 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.