DETROIT (AP/WWJ) – A 313-foot-long box of chocolate is planned as part of an effort to raise money to help improve Detroit’s riverfront.

The “World’s Longest Box of Chocolate” event is Wednesday, Oct. 14, along the Detroit River outside the Renaissance Center, the home of General Motors Co. The Detroit RiverFront Conservancy, GMRENCEN and chocolatier Alexandra Clark of Bon Bon Bon teamed up on the effort.

Those who go get a chance to taste chocolates including Detroit-themed creations like Better Butter Crunch, made with Better Made potato chips, and Bumpy Cake, a nod to the well-known treat from Sanders.

Organizers say they’re not aware of an existing record for a longest chocolate box, but say striving for 313 feet would be symbolic. Detroit’s area code is 313.

Tickets, at $20 each, support the nonprofit conservancy and include admission, chocolates, happy hour snacks and one beverage (beer or wine). A cash bar will also be available. The event begins at 5 p.m.

For tickets, visit this link.

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