SOUTHFIELD (WWJ) – With the help of hundreds of WWJ listeners, our 13th Annual Winter Survival Radiothon for THAW has raised $1,485,947 to help keep local families in need safe and warm this winter.

The 14-hour radiothon event ended Friday at 7 p.m., but there’s still time to do your part! CLICK HERE to make a secure online donation now.

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Every dollar raised will help THAW to provide emergency energy assistance (heat and lights) to families facing a serious financial crisis, usually due to a job loss, a serious illness or other family emergency, who are temporarily unable to pay their utility bills.


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THAW, The Heat and Warmth Fund, helps prevent utility shut-off, providing fuel or restoring services. 91 percent of every dollar that THAW spends goes directly to help those in need, and THAW’s utility partners match every dollar that THAW raises — so that $1 becomes $2 in energy assistance.

Keep in mind: A $40 donation will keep a family’s heat and lights on for 2 weeks, a $100 donation will keep a family warm for more than a month, and a $240 donation will keep a family safe and warm for three months.

A rewarding way to give back: The online auction for THAW is underway and continues through Monday, Feb. 10 at 6 p.m. Help raise donations to keep families safe and warm this winter by bidding on hundreds of exciting items. Click here for more.

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Since 2004, WWJ’s Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW.