Sponsored By Ally Financial

Ally Financial Is Committed To Metro Detroit

Ally Financial wants you to know it is committed to metro Detroit, with an array of fundraising and community-themed events meant to give back to local residents and enrich the entire region.

Here are some high points:

Planet Zeee and the Money Tree

In honor of Financial Literacy Month this past April, Ally launched a new children’s book, called Planet Zeee and the Money Tree. The book uses a fun and futuristic storyline to help teach money skills and concepts to kids ages 6-10.

Ally took a grassroots approach to introduce the book to families with children during Financial Literacy Month, with groups of employee volunteers reading the book to kids at events around Detroit. Ally set the national goal to read to 10,000 kids and shattered expectations by reading to more than 22,000 kids in 30 days.  In Detroit, Ally employees held 56 Planet Zeee and the Money Tree reading events and read to nearly 6,000 students.

Ally hosted 50 children for a football clinic at Ford Field on August 12

A representative from the Detroit Lions talked to the children about leadership before taking to the field to run drills. They even got a surprise visit from Jason Hanson, the Lions’ longtime kicker.

Ally provided the children attending the clinic with backpacks and other school supplies as well as tickets to a preseason game and a copy of Planet Zeee and the Money Tree to help teach them about managing money. “We want to see our kids flourish and grow to be leaders who help make our city even greater,” a spokeswoman said.

Fundraising for Covenant House Michigan

Ally’s fundraising goal for Covenant House Michigan is $10,000. Covenant House Michigan is a faith-based, nonprofit organization that provides hope to homeless, runaway and at-risk youth ages 18-24.

Ally will match the final donation amount, up to $10,000.

Donations can be placed at our fundraising website. https://covenanthouse.donordrive.com/campaign/Ally-Woodward-Dream-Cruise-Fundraiser

Covenant House Michigan provides shelter, educational and vocational programs, as well as other support services. Over 60,000 young adults have been served by CHM since its inception in September 1997.

Ally believes its back to school efforts and fundraising for Covenant House reflect an overall commitment to local communities and to youth programs.

“We’re proud to support financial literacy and education through donations, school supply drives and volunteerism,” a spokesperson said, adding, “At Ally, we believe it’s important to give back. It’s a privilege to support and strengthen the communities where we live and work.”


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