LANSING, Mich. (AP) – Michigan Apple producers have agreed to continue their advertising and promotion program.

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In a recent vote, 75 percent of producers decided to keep the initiative going for another five years.

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Established in July 1968, program is designed to boost publicity for Michigan apples, support market development and research, and obtain and share information about the industry that’s important to producers.

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The program is led by seven apple producers appointed by the governor. The director of the state Department of Agriculture and Rural Development serve as non-voting members of the board.