DETROIT (CBS Detroit/ AP) – After Tuesday’s conference call, Ford Motor Company, and Volkswagen announced they are forming a global alliance to develop medium-sized pickups and commercial vans and explore broader cooperation on future battery-powered and autonomous vehicles.
The thought is the first cars under this newly formed partnership could hit the markets as early as 2022.
The plan is for Ford to make the medium-sized pickups as well as the larger vans. Volkswagen would develop and build a small trailer for crowded cities. The hope is to increase this partnership over other vehicles.
The two companies also said they would look into possibly cooperating on electric and autonomous cars and were willing to consider additional projects, but without taking shares in each other.
The deal is the latest in a string of alliances across the industry as carmakers face the need to keep up with new technologies and invest billions in research and development. They are under pressure from governments in key markets such as the European Union and China to come up with electric vehicles so they can meet stricter pollution limits. And they are racing with tech companies such as Waymo and Uber to develop autonomous cars and to find ways to offer temporary use of auto as a service through smartphone apps.
At the same time, a slowing global economy is putting pressure on profits and underlining the need to control costs. Ford last week announced a shakeup of its European operations that will mean dropping less profitable vehicle lines.
Hackett said the alliance “will not only drive significant efficiencies and help both companies improve their fitness, but also gives us the opportunity to collaborate on shaping the next era of mobility.” He said in a conference call with reporters that the rush of new technologies is broad and “moving at the speed of light.”
“You can’t do this alone,” he said.
Jessica Caldwell, executive director of industry analysis at car-shopping website Edmunds, said that the success of the partnership “could ultimately determine the long-term fate of two of the world’s most iconic brands.”
“Automakers aren’t just competing with each other anymore, they’re under intense pressure from well-funded tech companies who are eager to get in on the future of mobility,” she said. “Cutting costs by sharing vehicle architectures and manufacturing facilities is just table stakes in this new world, and is a nice place to start. However, the key to success will be if Ford and VW can help each other fend off the upstarts and become leading forces in electric and autonomous vehicle technology.”
Because of the enormous costs involved, automakers, ride-hailing companies, and tech firms have announced numerous partnerships. Fiat Chrysler is providing minivans to Google’s Waymo autonomous vehicle unit, while General Motors and Honda, Uber, and Toyota and Lyft and parts supplier Magna International are teaming up on self-driving cars.
Volkswagen CEO Diess said that while Volkswagen is generally highly competitive, it lacks volume in light trucks and midsize pickups. “Sharing platforms and parts with Ford provides very competitive scale effects in this segment – with the effect that jointly we will become number 1 in this area,” he said in a statement.
Diess said Volkswagen would use the Ford platform for the successor to its current Amarok medium-sized pickup, to be sold in Latin America, Europe, South Africa and potentially in the U.S.
Cooperating with an American company also makes sense for Volkswagen – which is based in Wolfsburg, Germany, and owns the Volkswagen, Porsche, Audi, Skoda, and other brands – because the regulatory conditions for preparing the start of widespread autonomous driving are more advanced in the U.S. than in Europe.
He and Hackett said both brands would keep separate identities and be sold through their dealer networks. Hackett said the companies would ensure that the vehicles have different driving dynamics and driver interfaces in line with their brand images.
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