Detroit (CBS Detroit) – In 1930, Peter Cipriano and his partner had an idea to make a better potato chip. Almost 9 decades later, with over 200 products, Better Made has become one of Detroit’s most iconic brands.

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“They started out making chips on their stove, and then moved to their garage,” recalls Mark Winkelman, President of Better Made. “They had a couple of other locales, but finally ended up here on Gratiot Avenue in the 1940s, and we’ve been here ever since.”


“Potatoes are brought in from semi-trailers that are lifted, and the potatoes literally roll right into bins in our plant,” says Winkelman. “Once those potatoes are called out of those bins, it only takes 7 minutes to go from the bin to a potato chip in a bag.”

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“Around 400 families make their living from what we do here,” explains Salvatore Cipriano, CEO of Better Made. “It’s not a secret how to do it right, you just make it the best you can every day. Day-in and day-out. It’s no big secret!”

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