Polk Launches Global Aftermarket Solutions PlatformPolk, the Southfield-based automotive market intelligence firm recently acquired by IHS (NYSE: IHS), announced it has launched what it called the world's largest and most complete resource for vehicles in operation and original equipment parts intelligence.
Polk Enters Sales Arrangement With Chris BradyPolk announced today it has entered into an agreement with Chris Brady, president of Commercial Motor Vehicle Consulting, to serve as an authorized sales agent for the Polk commercial aftermarket replacement demand product portfolio due to increased demand in the marketplace.
Polk Provides Internet Lead Conversion Reporting for AutobytelPolk, the information and database provider, Friday announced that it is now providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.
Polk Provides Industry Intelligence to CityTwist For Email TargetingPolk, the Southfield information and database provider, said Wednesday it had entered into a business agreement with Boca Raton, Fla.-based CityTwist, one of the largest national email marketing companies in the United States, to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist's marketing services for auto dealers.
2012 Global Automotive Forecast: Vehicle Sales To Rise 6.7 PercentWorldwide new vehicle sales in 2012 are expected to rise 6.7 percent over 2011 volumes to 77.7 million vehicles, according to Polk, a Southfield-based automotive market intelligence firm.
Ad Summos, Polk Sign Online Automotive Agreement
Awards and Certifications From June 1The latest awards, prizes and industry certifications earned by Michigan's technology-focused companies and institutions
Polk Launches Web-Based Loyalty Analytics For Automotive IndustrySouthfield-based Polk, a provider of automotive loyalty metrics and insight, has launched a new Web-based Loyalty Analytics Tool.
Polk, Federal-Mogul In Auto Industry Info DealSouthfield-based Polk announced Tuesday that it is now supplying Federal-Mogul Corp. (Nasdaq: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world.
Polk Launches New Customer-Focused Web SiteSouthfield-based Polk, one of the leading market intelligence providers for the automotive industry, today announced the launch of its newly-designed global Web site, www.polk.com.
Polk Extends Auto Partnership With DataLogixSouthfield-based Polk Monday announced an expansion of its partnership with Westminster, Colo.-based DataLogix.
Polk Study: Online Vehicle Shopping Influences Dealership ChoiceStudy shows 58 percent of used vehicle buyers and half of new vehicle buyers said their Internet research was the most influential element in their vehicle search, and ultimately led them to the dealership where they made their vehicle purchase
Polk Completes Corporate Headquarters MoveThe research technology firm Polk has completed its move across Southfield. Polk is now based in the Travelers Tower II building, at 26533 Evergreen Road, where it will be an anchor tenant.