2012 Global Automotive Forecast: Vehicle Sales To Rise 6.7 PercentWorldwide new vehicle sales in 2012 are expected to rise 6.7 percent over 2011 volumes to 77.7 million vehicles, according to Polk, a Southfield-based automotive market intelligence firm.
Ad Summos, Polk Sign Online Automotive Agreement
Awards and Certifications From June 1The latest awards, prizes and industry certifications earned by Michigan's technology-focused companies and institutions
Polk Launches Web-Based Loyalty Analytics For Automotive IndustrySouthfield-based Polk, a provider of automotive loyalty metrics and insight, has launched a new Web-based Loyalty Analytics Tool.
Polk, Federal-Mogul In Auto Industry Info DealSouthfield-based Polk announced Tuesday that it is now supplying Federal-Mogul Corp. (Nasdaq: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world.
Polk Launches New Customer-Focused Web SiteSouthfield-based Polk, one of the leading market intelligence providers for the automotive industry, today announced the launch of its newly-designed global Web site, www.polk.com.
Polk Extends Auto Partnership With DataLogixSouthfield-based Polk Monday announced an expansion of its partnership with Westminster, Colo.-based DataLogix.
Polk Study: Online Vehicle Shopping Influences Dealership ChoiceStudy shows 58 percent of used vehicle buyers and half of new vehicle buyers said their Internet research was the most influential element in their vehicle search, and ultimately led them to the dealership where they made their vehicle purchase
Polk Completes Corporate Headquarters MoveThe research technology firm Polk has completed its move across Southfield. Polk is now based in the Travelers Tower II building, at 26533 Evergreen Road, where it will be an anchor tenant.