Searching for beauty products that are locally-made? From Detroit-based start-ups to cosmetic lines located in the surrounding area, these companies have you covered. With products designed to highlight natural beauty, these products enhance your best features. Check out these fantastic products – ranging from lipsticks to nail polish – at local retail salons or online. Each collection is crafted to help you become the showstopper you were destined to be.
Whip Hand Cosmetics

Whip Hand Cosmetics emerged onto the beauty scene in a major way. This Detroit-based line of cosmetics and beauty products was founded by Riese Lauriat. Her exclusive make-up line was created with clients in mind and are made using premium ingredients. The line features make-up manufactured by start-ups based in Michigan and the U.S. The Whip Hand Cosmetics line is comprised of whatever you need to create a picture-perfect face: eyeshadow, lip cremes, blush and foundation. Skincare products are available as well, such as make-up remover and toner. Find the entire line available for purchase here.

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Cindi Naturals

Cindi Naturals is a line of nail polish founded by manicurist Cindi Lieder. The Clarkston-based company features a collection of nail polish formulated using organic compounds, and does not contain any harmful ingredients. Products include base polishes and top coats, and are available in a stunning array of colors. In a nod to her Michigan roots, Lieder chose names for the polish that were inspired by the state. There’s “Dinner in Greektown,” “Mackinaw Island Fudge” and “In the D,” to name a few. Cindi Naturals polish can be found online and at retailers in Metro Detroit; click here for a list of locations.

Tru Cosmetics

Metro Detroit-based Tru Cosmetics features a complete line of professional make-up that gives individuals the chance to get in on the secret to flawless beauty. Usually only offered exclusively to salon owners and professional make-up artists, these cosmetics are now available to the public for purchase. Each product is made using innovative technology using only the finest ingredients. Tru Cosmetics features everything from eyeshadow and lipstick to blush and bronzer; there’s also liquid foundation, mineral pressed foundation, a mineral mist and more. Tru Cosmetics is sold at retailers in the Detroit area; click here for a complete list of salons that carry the line. Products can also be purchased here

IMX Cosmetics

Based in New Hudson, with new digs in Detroit’s Tech Town – as part of an Automation Alley accelerator program – IMA Cosmetics is taking the world by storm. Founded by Julie Bartholomew, her approach to cosmetics was innovative: she worked with engineers to develop a machine that produces customized make-up for shoppers at high-end department stores, including Fred Segal, Nordstrom and Barneys. Pairing science with beauty allows customers to customize their own make-up, including specialized colors, flavors and finishes. Twenty stores are expected to carry the cosmetic line in 2015, so stay on the look-out for the cutting-edge product line at a shop near you.

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After receiving a BA in Photography from Savannah College of Art & Design, Nicole Wrona began working with a diverse range of musicians. In addition, she is a freelance writer for numerous publications. Her work can be found at and