Officials at Grand Rapids-based Meijer Inc. say clipping coupons may become a thing of the past for shoppers at the supercenter chain’s 196 stores.

Instead, it’s all about clicking coupons.

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Meijer’s new mPerks program allows deal-seekers to instantly save money without ever having to cut, print or even present an actual coupon. By signing up at, shoppers can preview and select coupons for their favorite national or Meijer own brand products that are then stored in their personal mPerks account. The applicable coupons are then instantly redeemed when shoppers code in their mobile phone number at checkout.

Citing convenience and savings, Meijer expects the new online tool to be highly popular with savvy shoppers and bargain-hungry customers.

“With the advent of our new mPerks program, we’ve developed a smart and convenient way to keep more money in our customers’ pockets,” said Frank Guglielmi, Meijer director of public relations. “No more clipping or printing of coupons. This is a faster and easier way to save money right at the register. We anticipate that this will be viewed quite favorably by a great many of our customers.”

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Once a digital coupon is selected on the mPerks microsite, it will be active in the shopper’s personal account until redeemed or expired. At check-out, the mPerks member enters a mobile phone number, which will serve as his or her account number. Once the number is keyed in, it instantly triggers the coupon savings.

Meijer is considering additional features to be introduced in the coming months to offer increased convenience, selections and savings for mPerks members. To help spur enrollment in the new program, the retailer is offering customers who sign up for the service a $2 electronic coupon good towards their first purchase through Sept. 18.

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