Tim Allen To Pitch Chevy

The star of ``Home Improvement'' and the ``Toy Story'' movies is becoming a pitchman for Chevrolet.

General Motors Co. says Tim Allen will be a spokesman for the brand and will star in a series of TV ads for the 2011 Chevrolet Cruze that begin airing on Tuesday.

Allen, 57, is best-known for playing a tool buff in the TV series ``Home Improvement.'' He was also the voice of Buzz Lightyear in the ``Toy Story'' trilogy.

The Cruze ads will feature voiceover from Allen and will offer comparisons of the Cruze with competitor models. The Cruze, a compact sedan, is a key vehicle for GM as it aims to compete in the small car segment. That segment is dominated by competitors like the Honda Civic and the Toyota Corolla.

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