Everyone Wants to Know How to Outsmart Google – Now You Can: With such a large market share of 65.4 percent, Google is clearly the search engine to beat. Not only are other search engines struggling to gain more market share, but individual websites are trying to figure out how to grab Google’s attention and appear on the first page of the search engine. Everyone knows a high Google rank can exponentially increase visibility of a business’s website but few know how to achieve such results. Wixomn-based Biznet Internet Solutions has the answers to the digital marketing questions you’ve been dying to ask. On Wednesday May 4 at 9 a.m. Eastern time, Biznet will be hosting “How to Outsmart Google,” a seminar held at Automation Alley. Kevin Krason, CEO of Biznet, and other Biznet officials, will be presenting valuable information about digital marketing and the ways you can outsmart Google to move your business to the top of organic search results. More at www.biznetis.net.

Online Tech, High Bit Security Hosting PCI DSS Compliance Webinar: Ann Arbor-based Online Tech Inc. welcomes Adam Goslin, co-founder of High Bit Security, to share his expertise on PCI DSS compliance in a free webinar series. The series of three webinars will start with an overview of PCI DSS compliance, continue with a detailed analysis of the requirements, and finish with a discussion of how to use penetration testing to improve network and application layer security. PCI DSS stands for the Payment Card Industry Data Security Standard, and is a compliance standard founded in 2004 as a result of the combination of five different security programs in operation at the time by Visa, MasterCard, Discover, JCB and American Express. The intent of this standard is to protect cardholder data through an approach that covers every aspect of a technology based solution from policies through infrastructure and everything in between. Due to the comprehensive nature of a PCI DSS compliance endeavor, the impacts are felt across the entire organization, and are applicable for every company that receives, stores or transmits cardholder data. For large organizations, compliance efforts culminate with the affirmation from a QSA (Qualified Security Assessor), whose job it is to assess organizations against the PCI DSS standards and are certified to do so via the PCI Security Standards Council. For more information and to register, go to www.onlinetech.com/pciwebinar.

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Ann Arbor Spark Tuesday released the following events calendar:

Tuesday, April 26: Hot Shots: Career Connections at Melange, 5 to 7 p.m. at Melange, 314 S. Main St., Ann Arbor. Bring your resume, and come and mingle with growing, innovative companies in a fun and relaxed environment at this free event. This event is only for talent seeking opportunities for themselves. 

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Thursday, April 28: CFO Roundtable: Best Practice Approaches in Strategic Planning Processes, sponsored by Ann Arbor Spark and the  A2YChamber of Commerce, 7:30 to 9 a.m., Spark Central, 330 E. Liberty St., Ann Arbor. Free event. Speaker, Sally Schmall, president and CEO of Academy Coaching. This month the Roundtable will provide an overview of current best practices and considerations for managers to explore in determining the best strategic business planning process for their business.

Tuesday, May 3: Chicago – Come Back to MichAgain, 6 to 9 p.m., Maggiano’s Little Italy, 516 N. Clark St., Chicago. Free event. Speakers include Maureen Donohue Krauss, Oakland County Economic Development & Community Affairs, Mark Perry, of Masco Corp. and Paul Jaques, Internship Developer for Career Services at Michigan State University. Join Michigan leaders, including company representatives from both large and small businesses, to learn about Michigan’s thriving IT & Life Science sectors.

Wednesday, May 4: BioArbor: Showcasing Up and Coming Michigan Life Science Companies, 5 to 7 p.m., Spark Central, 330 E. Liberty St., Ann Arbor. Free event. Speakers include Jim Arthurs, Armune BioScience,
Brandon H. McNaughton, PhD, Life Magnetics Inc., David C. Olson, Swift Biosciences Inc. Free event. BioArbor presents an interactive panel of three of the hottest life science startups in Michigan, Armune Bioscience, LifeMagnetics, and Swift Biosciences. Hear them talk about their companies, the development of their technologies, how they raised funds in Michigan, how they got to where they are, and how they plan to grow.  

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Thursday, May 5: Michigan Energy Forum: Offshore Wind, 5 to 7 p.m., Spark Central, 330 E. Liberty St., Ann Arbor. Free event. Speakers to include Liesl Eichler Clark, 5 Lakes Energy LLC, Christopher Hart, United States Department of Energy, Frank Ruswick, Michigan Department of Environmental Quality, T. Arnold (Arn) Boezaart, Michigan Alternative and Renewable Energy Center, Grand Valley State University, and Dan Radomski, Kinetik Partners. Free event.