X-Rite Color Management Technology Used in New Xerox Color Laser Printer

GRAND RAPIDS -- Proprietary technology developed by Kentwood-based X-Rite Inc.  (Nasdaq: XRIT) is included in Xerox Corp.'s new Phaser 7800 color laser printer that offers exceptional color management capabilities for graphic design professionals.

X-Rite's PhaserMeter color measurement device and PhaserMatch software is used to control color quality in the Phaser 7800 printer, which produces jobs quickly and offers precise control over color matching, allowing creative shops to meet deadlines and exceed client expectations.

To deliver a new level of color accuracy, X-Rite developed the PhaserMeter customized all-in-one spectrophotometer that gives users the ability to control and manage color in a fast and easy way. The PhaserMeter comes with a customized software application called PhaserMatch that provides a variety of tools to manage color with the Phaser 7800 series printers.

The PhaserMeter device is able to read selectable printed targets to accurately calibrate the 7800 series printers. The PhaserMatch software allows a user to calibrate and profile the printer's display in a few steps -- a critical element for successful and efficient creative workflow.

Graphics professionals using the new software can quickly create custom color profiles to optimize the printer for different media types. Users can engage an easy-to-use format that optimizes profiles with Smart patches, images and measured spot colors and creates link profiles for an accurate match to a color standard or other printing devices. New profiling features include Black Point Compensation, Preserve Paper Color and CMYK color preservation.

Xerox also licensed use of the Pantone Matching System as a color management tool in the Phaser 7800 from Pantone, a subsidiary of X-Rite.

For more information on X-Rite's color measurement, communication and standards products and services, visit www.xrite.com.