NOVI — The Novi public relations, marketing and social media firm Shazaaam Public Relations Thursday announced the 10 recipients of $1 million worth of pro bono services as a result of its Million Dollar Challenge. The firm, founded by entrepreneur Adrienne Lenhoff, is celebrating its 10-year anniversary by gifting 10 worthy charities each $100,000 in pro bono services.

“We really feel that everyone who participated is a winner and all 104 charities worked extremely hard to get the word out and rally votes,” Lenhoff said. “In our eyes, every single one of the 104 charities is a winner and we wish all could have been the recipients of the $100,000.”

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With more than 14,000 votes tallied, the recipients of $100,000 each are:
Lighthouse of Oakland County
Children’s Cancer Recovery Foundation
The Salvation Army
Detroit Institute of Art
Vista Maria
The Pink Fund
Motor City Blight Busters
Special Dreams Farm
Angels of Hope, A Family Cancer Foundation
Adopt a Rescue Pet

Each will receive upwards of 400 to 500 hours of services from Shazaaam staff, the company said.

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And wanting to give something back to all of the nominated organizations, Lenhoff and Shazaaam are providing them with free seminars that will teach them marketing, media relations and social media skills to aid in their efforts to further their cause and present each organizations with opportunities for fundraising through Shazaaam! clients and friends of the agency.

“Although we could not award everyone with the pro bono services, from the start of this initiative we wanted to make sure that every participating agency was a winner and that there was something that we could give every participating organization,” Lenhoff said.

Begun on Nov. 28, 2011, with a nomination period that lasted until Dec. 28, 2011, the 104 nominated organizations were posted on its website ( and voting opened on Jan. 2, 2012, closing on Jan. 23.

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Since forming in 2001, Shazaaam has awarded more than $3 million in pro bono services to help deserving organizations elevate their messages, mobilize thousands of supporters and raise millions of dollars.    More at