FENTON — The Fenton-based digital marketing agency 3Sixty Interactive has launched an updated Web site at www.3sixtyinteractive.com.

The company, which specializes in Web site design an development, has been working on a new design, updated content and updated information architecture for a couple of months.

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“Every few years a Web site should be redesigned to reflect the needs of the market at the time,” said Dean Keipert, 3Sixty creative director. “Our updated Web site will quickly and easily give prospective clients the information that they need in a visually appealing environment.”

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The updated site is now attracting more quality traffic and the bounce rate has already been decreased by 3 percent. The changes will help visitors find the information that they’re looking for by offering clear navigation and page organization.

Along with those updates, 3Sixty Interactive has also added more client testimonials, including video testimonials, a portfolio page, and a page where visitors can download free case studies. Pages for free white paper downloads and webinar recordings are coming soon.

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“In the digital world, things are changing very quickly,” said 3Sixty chief strategist Dale Keipert. “Web site visitors are always looking for different information and it is important to keep up with their needs. We are constantly updating our client’s Web sites and it only makes sense to keep our Web site updated as well.”