MIDLAND — Dow Water & Process Solutions, a business unit of Midland-based Dow Chemical Co. (NYSE:DOW), Tuesday launched Dow Filmtech reverse osmosis 75 and 100 gallon per day home drinking water membranes at the Water Quality Association Aquatech USA 2013 conference and exhibition.

The Filmtec RO membranes are Dow’s latest innovation to facilitate potable water that tastes better, smells better and has fewer impurities to help bring clean drinking water to homes in water stressed areas.

READ MORE: City Of Detroit Celebrates New Mixed-Use Development Project Named After Artist

The new Dow Filmtec elements help remove contaminants that can lead to health risks, and reduce impurities such as calcium, magnesium, and iron. With a stabilized salt rejection rate of 99 percent at 75 GPD and 98 percent at 100 gallons per day, in standard sizes (1812 configuration), Dow Filmtec BW-60-1812-75 and TW30-1812-100HR home drinking water elements offer premium water — faster. The new 75 GPD membrane uses new Dow membrane chemistries which have been customized to maximize element performance. The 75 and 100 GPD elements offer a balance of flow and high rejection, producing more water with 20 percent higher flow rates at standard test conditions.

“Dow Filmtec residential elements are reliable, consistent and high quality,” said Chrys Fernandes, strategic marketing manager- residential and commercial at Dow. “Dow is committed to helping OEMs and brand owners meet the rising consumer demand for better in-home water treatment systems, and facilitate cleaner, safer, better tasting water to homes in water-stressed areas.”

READ MORE: Oakland County Hosting Free Counseling And Resource Events Following Tragedy At Oxford High School

Dow Filmtec residential elements feature longer lifetimes that can potentially reduce operating costs for OEMs and brand owners, as well as National Safety Foundation safety certification and the ability for NSF data transfer to help reduce certification costs. Fully automated manufacturing facilitates consistent, high-quality elements, while dry shipping offers convenient handling and longer shelf-life.

Dow Filmtec RO elements are manufactured in an ISO certified facility in the United States. They are NSF/ANSI 58 listed for material safety requirements, which means their safety and performance have been evaluated by NSF International, the leading global provider of public health and safety risk management solutions. NSF is an independent, not-for-profit organization that tests millions of consumer, commercial and industrial products around the world.

Reverse osmosis is among the most effective technologies for removing perfluorochemicals (PFCs), trace pharmaceuticals and disease-causing bacteria and viruses from drinking water.

MORE NEWS: AG Nessel Says Independent Investigation In Oxford Possible, Despite District's Denial

More at www.dowwaterandprocess.com.