NOVI — Novi-based ReapSo LLC has established partnership with Louisville-based spirit-maker, Brown-Forman. Brown-Forman is the largest liquor and spirit producer in the United States, with flagship labels such as Jack Daniel’s, Southern Comfort, Finlandia Vodka and more.

According to Ryan Koehneke, Brown-Forman Regional Brand Manager, “ReapSo brings a very exciting solution to our marketing needs, by allowing us to effectively reach our targeted demographics and residing in each person’s pocket. We are building a better long-term relationship with our customers as a result of such an initiative”.

Said ReapSo president Steve Valentine: “Jack Daniel’s and Southern Comfort are iconic brand names that have been around for generations. ReapSo is happy to provide a new and revolutionary channel for these brands to truly resonate with more generations to come. We have a proven and solid platform for any major brands to take their mobile marketing efforts to a whole new level of engagement and efficiency.”

Effective immediately, users of the ReapSo Mobile App will be able to play and win, or visit to scan and win, before going to any participating bars and restaurants to redeem their special deals on Jack Daniel’s, Southern Comfort, Finlandia, Chilled Honey Jack, El Jimador, Herradura, and Woodford Reserve.

New iPhone and iPad users (Android to follow later this year) can download the app and start earning rewards from Royal Oak and other nearby merchants. ReapSo, LLC is actively seeking their next major Metro Detroit community. Ideal candidates would have vibrant and walkable downtowns with high density, such as Clarkston, Ann Arbor, Hamtramck, Ferndale, Oxford, Detroit, Rochester, Birmingham, Clawson, Northville, Plymouth, Wyandotte, Berkley, Pontiac, Trenton, etc.

ReapSo offers a novel way for consumers and brands to interact in a mobile environment. The ReapSo mobile application leverages user privacy, user likes and dislikes, instant deals, and a gaming interface to deliver value and entertainment for both businesses and consumers.

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