LANSING (WWJ) — Liquid Web Inc., a premium web hosting provider with locations in Michigan and Arizona, witnessed the positive results of its Incubator program via the latest update to Backstitch, released Tuesday.

The Detroit-based startup, an outlet for those looking to create their own customized homepage, and which has been compared favorably to iGoogle by TechCrunch, has been working with Liquid Web to enhance its offerings since the beginning or the year.

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Creating an all-in-one page tool to aggregate users’ customized content, Backstitch has generated a steady following in the wake of positive mentions from such respected outlets as TechCrunch and Fox Business.

With this positive growth, Liquid Web’s Incubator program has given the company access to powerful, flexible hosting to handle the increased traffic this notoriety has delivered.

“The freedom to utilize the Liquid Web’s excellent hosting products has opened the door to a faster, easier and more powerful offering for our users,” said Jordan Warzecha, Backstitch co-founder. “With access to onsite staff, 24/7, they also have kept up with the long hours we’ve put in to achieve these advancements with Backstitch 2.0.”

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Warzecha has outlined a list of useful and user-focused updates in the latest Backstitch release, such as multiple platform capability, a filter bar for enhanced search, and automated organization of content. The company is confident that its partnership with Liquid Web and the enhancements brought forth by this latest release will continue advancing the company’s mission to reduce the noise of individuals’ online lives.

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Liquid Web Inc. is a privately held managed web hosting company founded in 1997, with three wholly owned data centers in Lansing. In 2010 Liquid Web opened a software development office in Scottsdale, Ariz., followed in 2012 by physical data center space in Phoenix, Ariz.

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Liquid Web has more than 20,000 clients in more than 120 countries.