With Detroit on the rebound the Motor City’s future is looking brighter than it has in years and nowhere is the light brighter than at Cobo Center where the North American International Auto Show (NAIAS) is gearing up.
The show has an economic impact of $375 million each year and will have more than 750 vehicles on the show floor.
Rod Alberts Executive Director of the Detroit Auto Dealers Association says it’s like an annual Super Bowl-level event. “We had that once every 25 years here. And you’re lucky to get it in your town if you can when you court the NFL.” “… we get the Super Bowl here every year,” added Alberts.
Getting the show ready takes 10 weeks as automakers, union workers, suppliers and a cast of thousands that come together rivaling the staging of any major event.
Last year’s show attracted more than 800,000 people. With Detroit out of bankruptcy and the auto industry in the spotlight — the sky is the limit for this year’s auto show.
This feature is part of CBS 62’s Eye On Detroit series as seen weekdays during “CBS This Morning” between 7 and 9 a.m.