PONTIAC (CBS Detroit) – The Pontiac Silverdome property has been vacant for many years but that could all be changing soon, at least temporarily.
Washington-based DriveShop, which has a regional office in Madison Heights, is asking the city of Pontiac to approve a special permit for a “race track event” at the Silverdome, located near I-75 and M-59.
A public hearing and site plan review will take place July 22 during a special Pontiac Planning Commission meeting.
It’s not yet clear what this so-called race track event might entail, but according to their website: “DriveShop manages thousands of standalone drive experience events and media placements each year for the world’s leading automakers.”
“We believe every new car is a hot rod for somebody,” the website states. “In pursuit of this belief, we engage automotive experts, lifestyle influencers and likely new car and truck buyers with hands-on driving experiences.”
The Silverdome was put up for sale last month with a price tag of $30 million. The former home of the Detroit Lions sold for $583,000 six years ago.
The Silverdome has fallen into disrepair, with its roof damaged in a 2013 winter storm, and many items from the stadium were auctioned off last year.