TAMPA, Fla. (AP) — The Tampa Bay Buccaneers are starting a campaign aimed at providing women greater understanding of football.

What the NFL team didn’t anticipate was a backlash from critics on social media who feel the initiative called RED insults fan base the club is attempting to reach.

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A news release announcing the campaign proclaimed RED is a “bold, new movement” that will change the way women “connect with their home team and own their individual football experience.”

The team plans a party next month at Raymond James Stadium, where women will participate in an “Insider’s Talk” with Bucs general manager Jason Licht, as well as receive tips on “creative culinary creations” and other subjects such as game-day fashion, tailgating, and sharing the fan experience on social media platforms.

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