DETROIT (AP) – The Motown Museum in Detroit is planning a $50 million expansion that will include interactive exhibits, a performance theater and recording studios.

motown-museum-rendering-2 motown-museum-rendering-3The museum said Monday that the new space will be designed and built around the existing museum, which includes the Motown studio with its “Hitsville U.S.A.” facade.

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Robin R. Terry, chairwoman and CEO of the Motown Museum, says in a statement that a goal of the project is to “inspire dreams and serve as an educational resource for global and local communities.”

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The Motown Museum is located in the house where record company founder Berry Gordy launched a cultural and commercial music empire. The label started in 1959 and scores of stars and hits were created before it decamped to California in 1972.

 

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