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Apple Unveils iPhone XS And XS Max

(CNN Money) -- Apple is betting big on the iPhone X. And we mean big.

The company announced on Wednesday its largest smartphone ever: the 6.5-inch iPhone XS Max. The Max has a larger display than the usual Plus size phones but a similar body.

Apple Unveils Latest Ponoes
A look at the new iPhone X line

Appe also showed off a 5.8-inch iPhone XS and the 6.5-inch iPhone XS Max.

The cameras on the phones are, as usual, "better than ever before," said Apple exec Phil Schiller, who has uttered the same words at previous events. The new 12 megapixel cameras have bigger sensors and an improved HDR mode.

Apple Debuts Latest Products
CUPERTINO, CALIFORNIA - SEPTEMBER 11: Kaiann Drance, Apple's senior director, iPhone Worldwide Product Marketing speaks at an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California. Apple is expected to announce new iPhones with larger screens as well as other product upgrades. (Photo by Justin Sullivan/Getty Images)

The popular portrait mode, which de-focuses the background of a photo to emphasize the subject, has a new setting. Users can adjust the depth of field after they take the picture.

US-IT-LIFESTYLE-APPLE
Apple COO Jeff Williams discusses Apple Watch Series 4 during an event on September 12, 2018, in Cupertino, California. - New iPhones set to be unveiled Wednesday offer Apple a chance for fresh momentum in a sputtering smartphone market as the California tech giant moves into new products and services to diversify.Apple was expected to introduce three new iPhone models at its media event at its Cupertino campus, notably seeking to strengthen its position in the premium smartphone market a year after launching its $1,000 iPhone X. (Photo by NOAH BERGER / AFP) (Photo credit should read NOAH BERGER/AFP/Getty Images)

The iPhone X line also packs augmented reality tools to have more realistic graphics and object reflections

The company also unveiled an upgraded Apple Watch. The Series 4 has a 30% larger edge-to-edge display and is thinner. It has more reliable reception and is two times faster.

This story is developing.

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