Millennials Want Email Ads From Car Dealers, Shop Online FirstThe best way for automakers to reach car shoppers is email by a country mile. That's one of the main findings of FordDirect's Automotive Consumer Marketing Survey, released Tuesday.
FordDirect's New Video Showroom Makes Vehicle Inventory Search SocialFordDirect, a joint venture between Ford Motor Co. and its dealers, Sunday launched a new Web 2.0 platform, based on Sister Technologies' VSHOC and Publisher platform.