Despite an iffy economy, 2010 is shaping up to be a pretty good year for the northern Michigan tourism industry, at least in terms of Michiganders’ plans.
The weekly poll from the Clarkston market research firm Intellitrends finds that more than 80 percent of southeast Michigan residents are planning some type of vacation for July or August, with the majority staying in-state. Fifty-seven percent are hitting the road to go “Up North,” which will mean strong crowds for northern Michigan summer fairs and festivals. The top three destinations are about what you’d expect: Traverse City, Mackinac Island and the Upper Peninsula.
Another 37 percent plan a “staycation” around the house, while 33 percent say they are going to another state, primarily for reasons of personal or social commitments. The top three states to be visited are Florida, Ohio and Illinois.
Only 7 percent plan to leave the country, with Italy, England and Germany the top destinations.
The sample size of the poll was 550.
More at www.intellitrend.com.
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