Independent testing by the Washington, D.C.-based Environmental Working Group has confirmed that all five baby products from Auburn Hills ecoStore received top ratings for having almost no harmful chemicals in their ingredients.

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Skin Deep is a guide to cosmetics and personal care products created by the Environmental Working Group.

“We’re elated by the results,” said Lyne Appel Downing, vice president of operations for ecoStore. “Our baby care products are not only delightful to use, they’re completely safe for baby. We’ve invested significant dollars validating what we already know … that our 100 percent plant- and mineral-based products are among the best out there.”

Products tested were ecoStore USA’s Sleepy Time Bath, Baby Shampoo, Baby Body Wash, Baby Moisturizer and Baby Nappy Balm. Based on the testing, all scored in the safest possible range of Skin Deep’s rating system.

EWG’s Skin Deep rates products based on the toxic chemicals found in independent testing on a scale of 0 to 10, with 0 indicating “low hazard” and 10 indicating “high hazard.” EcoStore USA’s baby products consistently scored in the safest 0 to 1 range, with four of five products scoring a healthy zero.

“Bringing competitively priced products that truly work and are safer alternatives for our families and the planet has always been our mission,” Downing said. “We continually update our formulas as new research emerges to ensure effectiveness and health.”

EcoStore USA’s products offer “full ingredient disclosure” under the “precautionary principle” that if there is one ingredient that does not meet the company’s standards, they look elsewhere for ingredients which are both effective and transparent.

EcoStore USA products are available through several major retailers, including Duane Reade of New York and Grand Rapids-based Meijer Inc., which currently carries several of their baby care products.

The future holds more good news for eco-inspired consumers. New legislation slated to be passed near the end of 2010 will call for transparency in labeling and ingredients. This has encouraged forward-thinking manufacturers like EcoStore USA and retail partners like Meijer and Duane Reade to take an even more active role in bringing better alternatives to moms and families.

Upcoming promotions at Meijer stores in August and September will focus more consumer attention on EcoStore USA’s superior, baby-friendly product line.

EcoStore USA has also recently partnered with Healthy Child/Healthy World, a nonprofit organization inspiring parents to protect young children from harmful chemicals and endorsing products they deem safe.

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(c) 2010, WWJ Newsradio 950. All rights reserved.


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