Awards and Certifications From July 29
Jackson Lighting Firm Wins American Made Award: EverLast Induction Lighting has been named one of 2010’s True American Hero Companies by www.AmericanMadeHeroes.com. The creator of American Made Heroes, Mike Tamulis, made this decision after researching how EverLast induction fixtures are produced. A video on the company’s Web site shows how EverLast manufactures its cobra head and shoe box fixtures in Jackson, formerly a primarily automotive manufacturing area. By manufacturing the new EverLast Induction Cobra Head and Shoe Box fixtures in the U.S., EverLast supports jobs with 10 additional U.S. manufacturers, many of which had been suppliers for automotive companies before the crash of the industry. Eight reprogrammed and fully-automated robots are used to produce one EverLast induction light fixture every 30 seconds. Each fixture body is composed of 80 percent recycled polycarbonate resin, also making the EverLast U.S. Cobra Head and Shoe Box fixtures two of the most environmentally conscious fixtures on the market. Entrepreneur Mike Tamulis started his AMH program earlier this year after becoming aware of the many challenges that domestic manufacturing companies face when competing against foreign imports. Tamulis created AmericanMadeHeroes.com as an internet platform that recognizes, honors, and applauds those companies that continue to manufacture their products in the United States, even when their competitors frequently chose to close their domestic manufacturing, fire their American employees and outsource. AMH presents content to help educate Americans on current issues and events that affect U.S. laborers and manufacturers. AmericanMadeHeroes.com recognizes a variety of industry leaders, ranging from the popular clothing brand, American Apparel, to the all-American motorcycle manufacturer, Harley Davidson. The aforementioned companies are true American Made Heroes. EverLast Induction Lighting is a subsidiary of Full Spectrum Solutions Inc.Notable EverLast Lighting clients include NASA, the University of California, Fort Drum Army Base, Harley Davidson and Yuengling Brewery. More at www.everlastlight.com.
ASG Renaissance wins four IABC Detroit Renaissance Awards: Dearborn-based ASG Renaissance, a full-service marketing communications agency, was recently honored with four Renaissance Awards by the Detroit Chapter of the International Association of Business Communicators. The annual awards competition honors excellence in marketing communications, public relations, graphic design and writing. ASG Renaissance received an Award of Excellence in the Communications Management division for Think North America’s media relations campaign and an Award of Merit in the Multi-Audience Communications category for the Business of Plugging In Conference. Entries in this division were judged on how the projects applied the full range of planning and management skills including research, analysis, strategy, tactical implementation and evaluation. In the Communications Creative Division, which showcases how overall design and visual elements perform the communication function, ASG received an Award of Excellence in the Direct Response category for the Business of Plugging In Conference direct mail brochure and an Award of Merit in Publication Design for its Think brochure. The entries were judged by communications professionals from IABC chapters in Chicago, Hawaii, Sacramento and St. Louis. ASG Renaissance is an international professional services firm providing a comprehensive suite of marketing communications services including public and media relations, graphic Web site development, and branding. More at www.asgren.com.
BtoB honors Oneupweb’s Wehr for seventh straight year: BtoB Magazine has named Lisa Wehr, founder and CEO of the Traverse City marketing communications firm Oneupweb, as a B-to-B Who’s Who in search marketing for the seventh year in a row. The BtoB judges have recognized Wehr’s innovation and achievements for 2010; two B2B Awards of Excellence from the Business Marketing Association and Best in Show honors at the BMA Tower Awards. But according to Wehr something else accounts for making her a major “who” in the marketing world. “Being featured in B-to-B Who’s Who for the seventh time is amazing,” Wehr said. “And I wouldn’t have received this honor without my determined staff who keep Oneupweb thriving year-after-year. They’re really the ones who are behind the B-to-B Who’s Who.” The B-to-B Who’s Who is an annual salute that honors key thought leaders, movers and shakers across a broad spectrum of the marketing industry. This year’s list recognizes top business-to-business marketing executives in nine categories. Wehr is the only woman to receive a 2010 B-to-B Who’s Who for search marketing — another element that sets the innovative digital marketing agency apart from competitors. And it’s paying off. Oneupweb has welcomed several new clients this year and continues to retain several national accounts. More at www.oneupweb.com.
Basso Design Group Wins Clarion Award for Metroparks Web Site: Troy-based Basso Design Group said it had won a Clarion Award for the complete redesign of the Huron-Clinton Metroparks Web site, completed earlier this year. The Clarion Awards are presented annually by The Association for Women in Communications, a national organization which celebrated its 100th anniversary in 2009. AWC is dedicated to the promotion of professional standards throughout the communication industry by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era. The Metroparks Web site, at www.metroparks.com, handles more than a million unique visitors annually and showcases activities and events for 13 separate parks in a five-county area in southeast Michigan. Besides designing a totally new look and navigation for the site, Basso Design Group also developed the content-management system that allows personnel from each park to individually upload real-time information regarding park conditions, among other important daily details. More at www.bassodesigngroup.com.