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Ingenex Gets Web Site Deal For School: Ingenex, an Ann Arbor Internet marketing agency, has been selected to design, develop, and implement a new Web site for Emerson School. The digital marketing firm will also launch a refreshed social media campaign aiming to propel the school’s online influence and create an opportunity to interact with the community. Ingenex will build the new site for Emerson, an independent Ann Arbor school for gifted and for academically talented students, using an open source Drupal content management system. The Internet marketing firm will be placing an added emphasis on search engine optimization to improve the school’s visibility online. The new Emerson Web site will feature a walkthrough of the admissions process, access to curriculum and upcoming programs, and online video tours and a viewbook, with the goal of creating a user-friendly information destination. The customized social media marketing strategy from Ingenex will help Emerson School to build its network and easily connect to a digital community of users engaging in social media. While Ingenex’s social media tactics will gain local attention from future students, it will also provide insight into Emerson’s current and future projects to alumni, parents, and students. More at www.ingenexdigital.com.
Morton Marketing goes live with new Web site: Canton Township-based Morton Marketing Inc. announced that it has completed the development and launch of a new Web site an donline member management portal for the Greater Grand Rapids Association for Human Resource Management. The new Web site is live at www.ahrm.net. The Association for Human Resource Management is a professional organization to fulfill needs of human resources professionals in the greater Grand Rapids area and an affiliate of the national Society for Human Resource Management. The new site and member portal has streamlined the operations of AHRM by automating membership management, online payments, email communications, event registration, and much more. AHRM members can also now interact with the association through an online private message board. “Morton Marketing has done a wonderful job with our new Web site,” said AHRM president John Reinke. “From the initial meetings, up to and including the going live date, they have addressed our questions and any fixes necessary to make the site even more user friendly.” Morton Marketing was founded by Mark Morton, who has held executive level marketing positions with IBM, General Motors, Wise Solutions and New World Systems. Organizations interested in the company’s services can call (734) 844-1160, or visit www.mortonmarketing.com, where visitors can register for a free monthly newsletter on marketing topics.
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