After sharing the top spot last quarter in the ‘How Social Is Your State DMO?’ study, Michigan has pulled away with the No. 1 ranking for the period April through June 2010. The study, conducted by Gammet Interactive, is based on the 50 official state tourism offices in the United States and their use of social media including Facebook, Twitter, Flickr, YouTube and others.
“We realize there are new outlets for communicating with Michigan visitors, potential travelers, and fans of Pure Michigan,” said George Zimmerman, vice president of Travel Michigan, a business unit of the Michigan Economic Development Corp. “We’ve made social media marketing a priority. This ranking is yet another result of our efforts. Social media serves as another tool to communicate with those who are fans of Michigan travel and the Pure Michigan campaign, a great opportunity to have a conversation with these visitors and potential visitors.”
Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor based Fluency Media develops social media strategy and execution, e-mail marketing, online publishing, search engine optimization, pay-per-click advertising and Web site sales flow optimization programs.
Travel Michigan has a fan page on Facebook and is on Twitter at @PureMichigan. There’s more information — everything from where the fish are biting to where the greens are running fast — at Travel Michigan’s blog, Pure Michigan Connect. Users can take a minute to comment on a blog post, or submit your own Pure Michigan story as a guest blogger.
The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants and other tourism-related businesses.
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