Bloomfield Hills-based PulteGroup Inc. (NYSE: PHM), one of the nation’s largest home builders, announced it has selected Benton Harbor-based Whirlpool Corp. (NYSE: WHR) as its exclusive appliance supplier effective as of Oct. 1, 2010.
Under this multi-year contract, Whirlpool will provide appliances to PulteGroup’s Pulte Homes, Del Webb and Centex communities in 29 states and the District of Columbia.
Terms of the agreement were not released.
“This contract is just the most recent benefit from the company’s strategic purchasing initiative resulting from last year’s merger with Centex,” said Deborah Wahl Meyer, senior vice president and chief marketing officer for PulteGroup. “In addition to this being a partnership between two Michigan-based companies with proud histories, Whirlpool Corporation offers products that align perfectly with PulteGroup’s unique multi-brand strategy.”
PulteGroup offers homebuyers branded products for every phase of life: Centex for entry-level buyers, Pulte Homes for move-up buyers and Del Webb for active adults. Whirlpool Corporation meets the upgrade and option needs of homeowners with brands that include Amana, Whirlpool, Whirlpool Gold, KitchenAid and Jenn-Air.
Whirlpool is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world.
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