Client Wins From October 14
New York & Co. Perfect Fit with ForeSee Results: Ann Arbor-based ForeSee Results announced Thursday that it will continue to work with New York & Co. to measure online satisfaction with www.nyandcompany.com. Using the proven methodology of the American Customer Satisfaction Index, developed at the University of Michigan, ForeSee Results determines how satisfied site visitors are with the online channel. Furthermore, the predictive ACSI methodology shows New York & Co. how improvements to specific areas of the site will result in increased satisfaction, loyalty, and sales online. The resulting road map will help New York & Co. make changes to the Web site elements that will have the biggest impact on conversion, which allows the company to be much more effective and efficient with online marketing initiatives. Voice of customer data will also help quantify how the Web site affects New York & Co.'s overall inventory allocation strategy. More at www.ForeSeeResults.com/connect.html.
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