Domino’s Pizza Inc. (NYSE: DPZ) said Monday that it has given its Pizza Tracker online tool an auditory upgrade.

Beginning today, customers who order online from Domino’s will not only see, but hear their order being made — thanks to the introduction of a brand new feature.

The upgrade also allows users to customize their order tracking experience. After an order is placed at, customers can choose from six themes — each one giving the Pizza Tracker interface a distinct look and voice.

Depending on the theme, Pizza Tracker might sing, cheer or even sweet talk the status of customers’ orders from the moment it is prepared to the second it is out the door or ready for pickup.

“We’re continuing to add to the convenience of Domino’s online ordering and Pizza Tracker, now allowing customers to leave their computers and still follow the ordering process — as long as their speakers are turned up, of course,” said Chris Brandon, Domino’s Pizza spokesman. “Adding this element is our way of making sure we are creating the most convenient and innovative ordering experience possible.”

Domino’s is rewarding lucky customers who tune in to Pizza Tracker this week through the “Track and Win” sweepstakes. Domino’s will give away one iPod shuffle per day and one $15 iTunes gift card per hour to customers who place their order online from Oct. 18 through Oct. 25.

Pizza Tracker has been a popular feature of Domino’s online ordering system since it launched in 2008. Domino’s celebrated surpassing $1 billion in online sales in February 2010.

For official rules, free method of entry, prize descriptions and odds disclosure, visit

(c) 2010, WWJ Newsradio 950. All rights reserved.


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