Sylvan Lake-based e-commerce services provider Niche Retail LLC has announced an “enterprise partnership” with Culver City, Calif.-based e-commerce systems provider Magento Inc.

As a Magento Enterprise Partner, Niche Retail joins a dedicated community of developers and designers working together to expand and improve upon the core functions of the world’s fastest growing e-commerce platform.

Niche Retail designs, builds and operates direct-to-consumer and business-to-business online sales channels for national and international brands.

“We use our experience and expertise as a retailer and technology innovator to enhance brand equity, increase sales and improve margin by providing strategic eCommerce guidance, site design and development, promotion, SEO, site management, analytics, customer care and distribution,” said Niche Retail Co-Owner and President Tyler Smith.
“The partnership with Magento represents a significant commitment to innovative technology which aligns with our unique capabilities as an innovative eCommerce leader in the industry.”

Magento is an open source e-commerce platform that provides clients with flexibility and control over the appearance, content and functionality of their online store. With its modular architecture, advanced applications and themes and marketing, merchandising and content management tools, Niche Retail has the ability to customize e-commerce platforms for each of their clients to meet their unique business needs.

“By offering this platform as a possible solution, we are able to accelerate our advances in e-commerce,” said Niche Retail COO Jeff Grice. “Since Magento is portable and easy to maintain, the e-commerce site becomes the brand’s asset. Therefore, if in the future our partners want to operationalize e-commerce internally they can easily accomplish this through Niche Retail.”

Niche Retail operates upwards of 20 of its own online retail stores and supports leading global brands, including Clek booster seats, Phil&Teds strollers, Suunto watches, Bugaboo strollers, Lafuma furniture, and Kestrel Meters.

“What makes Niche unique is at their core they are an accomplished online retailer that has expanded their business to help global brands develop their direct-to-consumer strategy and channel development based on the Magento platform,” said Magento senior director of worldwide channels, Scott Dahlgren.

As partners to leading national and international brands, Niche Retail is “everything but the brand” — designing, building and operating online sales channels that enable brand manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in e-commerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters.

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Magento is the world’s fastest growing e-commerce platform, used by 180 companies and 60,000 merchants, including brands and large retailers, enabling over $25 Billion in transactions each year. Magento is a feature-rich, professional open source e-commerce platform that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel.

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