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General Motors’ first TV ad for the Chevrolet Volt is on deck to debut Wednesday night during the World Series, but it’s already at the plate on YouTube.
The debut advertising spot is narrated by Metro Detroit native Tim Allen, who describes the Volt as “an electric car that goes far, really far.”
GM is expected to air six separate ads during the Fall Classic, all under the new brand theme, “Chevy Runs Deep.”
“This isn’t a country where plans made at nine necessarily apply at five,” Allen says in the ad. “This is America, man. Home of the highway, last minute detours and spontaneous acts of freedom. We’re wanderers, wayfarers, even nomads.”
The commercial ends with two controversial new tag lines: “It’s more car than electric,” which critics say could alienate electric-car enthusiasts, and “Chevy runs deep,” which Jalopnik is calling “the worst ad slogan ever.”
GM is expected to air six separate ads during the World Series: A 60-second spot that highlights 100 years of Chevrolet history, three 30-second spots highlighting Chevy’s “connection to defining moments in American life,” a 30-second spot highlighting Chevy’s relationship to baseball and the Volt-specific spot.
“The World Series is a defining piece of American culture,” said Joel Ewanick, GM’s vice president of U.S. Marketing. “It has a story, a soul and a connection to every generation – just like Chevrolet. You can’t get a better fit than Chevy and baseball. It’s the perfect opportunity to talk about Chevy’s commitment to America and showcase our newest cars, trucks and crossovers,” he said.
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