Billboard Campaign Calls For Pure Michigan Money

Tourism supporters are again asking Michigan lawmakers to pump more money into the state’s Pure Michigan advertising campaign this year.

Pure Michigan supporters want $25 million to get commercials advertising the state’s tourism attractions on the air for the winter and spring. State lawmakers say they support Pure Michigan but they haven’t agreed on a way to pay for it.

 The Michigan Lodging and Tourism Association says Wednesday that a dozen billboards are being used on major highways around Lansing to send lawmakers a message on their way to the Capitol. The billboards read: “Hey Legislature … Fund Pure Michigan Now!”

WWJ spoke with Steve Yencich, with the M.L.T.A., who says if Pure Michigan doesn’t get support, the winter, spring and summer campaigns could be eliminated.

“We will go from being a regional campaign, marketed in over thirteen different markets, to just a handful. For all practical purposes, that’s lights out for Pure Michigan, and that will force Michigan’s tourism industry to become reliant , exclusively, on the Michigan resident base,” Yencich said.

Billboards were donated by the Outdoor Advertising Association of Michigan.

(Copyright 2010 WWJ Radio.  All Rights Reserved. The Associated Press contributed to this report.)

Comments

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Christmas Light Displays
Best Holiday Drink Ideas

Watch & Listen