CES: FoneGear Becomes Fuse, Rolls Out New Toys

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The Rochester Hills-based electronic accessory firm foneGear LLC has introduced a new brand, called Fuse.

The Fuse brand of accessories for all small electronics will replace multiple foneGear brands.

Fuse accessories announced Wednesday at the International Consumer Electronics Show include BumperSticker, a decorated self-adhesive protective cover that fits on the back cover of the Apple iPhone 4. It features photo-realistic artwork in a variety of styles under a protective polyurethane cover. BumperStickers are removable and non-marking, and can be applied and removed over and over again.   

Also introduced were InTune stereo earphones, which are tuned to deliver music optimized for the listener’s favorite music genre. InTune earphones are available now for four different listening experiences – Pop/Easy Listening, Jazz/Classical, Rock/Blues/Country, and Rap/Hip-Hop.   

Fuse is also offering the new PowerSlice universal charging station, which allows up to four phones or electronic devices to be charged simultaneously from a single power source.  

“FoneGEAR has become Fuse because in the time since we began making accessories seven years ago, the way people use their electronics has totally changed,” said foneGear president Ken Eisenbraun. “Our phones have become the gateway to our whole life – personal and professional. It’s your video recorder, your music player, and your portable computer. It’s your lifeline. You can walk out of the house and forget your wallet — it happens all the time. You would not go 10 steps without remembering your phone. Fuse gets that.”

Other Fuse-exclusive licensed products include a full line of Harley-Davidson electronics accessories, and Mossy Oak and Realtree patterned outdoor phone shells and electronics cases.  The entire Fuse line will be on display in Fuse’s exhibit at the 2011 Consumer Electronics Show, as well as on the brand new fuse web site, www.fuseplusyou.com.

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