Harley-Davidson calls it the next rebellious chapter for the young adult movement. 

The company Friday announced the launch of a new bike, the Blackline.

“The Blackline is a motorcycle for all those who run by their own rules,” said Mike Lowney, director, market outreach for Harley-Davidson, in a statement. “It’s more than a bike – it’s a mindset that is rooted in the spirit of defiance and irreverence embraced by today’s young riders.”  

“Stripped to the core for riders who take a stand,” says Harley in the statement.  “Lean as wire, hard as iron and dark as a tar road at midnight.” 

The Blackline is a softail designed to celebrate the place young riders want to grow into, but not out of.

The iconic American brand is number one among the 18-34 crowd, according to Harley.

The company says its latest creation in the dark custom movement embodies three fundamentals of motorcycling: mechanical beauty, internal combustion, and the wide, open road.


Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Watch & Listen LIVE