Harley-Davidson calls it the next rebellious chapter for the young adult movement.
The company Friday announced the launch of a new bike, the Blackline.
“The Blackline is a motorcycle for all those who run by their own rules,” said Mike Lowney, director, market outreach for Harley-Davidson, in a statement. “It’s more than a bike – it’s a mindset that is rooted in the spirit of defiance and irreverence embraced by today’s young riders.”
“Stripped to the core for riders who take a stand,” says Harley in the statement. “Lean as wire, hard as iron and dark as a tar road at midnight.”
The Blackline is a softail designed to celebrate the place young riders want to grow into, but not out of.
The iconic American brand is number one among the 18-34 crowd, according to Harley.
The company says its latest creation in the dark custom movement embodies three fundamentals of motorcycling: mechanical beauty, internal combustion, and the wide, open road.