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Radiothon For THAW Tally At More Than $323,000

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Paws and WWJ's Vickie Thomas announce a pledge for THAW (WWJ Photo)

Paws and WWJ’s Vickie Thomas announce a pledge for THAW (WWJ Photo)

More than 2,265 WWJ listeners pledged to donate, and there is still time to make a difference for so many families that are struggling with their utility  bills this winter.

WWJ and its listeners have raised more than $323,000  to help keep families keep warm this winter and folks can still donate online or bid on auction items by clicking on the links below.

Every dollar raised will help THAW to provide emergency energy assistance (heat and lights) to families facing a serious financial crisis, usually due to a job loss, a serious illness or other family emergency, who are temporarily unable to pay their utility bills.

All donations are matched by DTE Energy or THAW’s other utility partners so your bid goes  twice as far. So, once matched, the amount raised will become double that in heating assistance for Michigan families in need!

saturday at the radiothon 51 Radiothon For THAW Tally At More Than $323,000

WWJ Program Director Rob Davidek with the final total.

Make a secure donation online at this link.

Another rewarding way to helpWWJ’s online auction for THAW will remain open through 6 p.m. Monday with every dollar spent going to THAW, also matched by DTE. Click here to visit the auction page and place you bid now.

- View Event Photos -

- View Event Video -

WWJ spoke with CEO Susan Sherer about  THAW’s mission.

“What we’re trying to build at THAW is this tight ecosystem where a low-income customer can be empowered; where they can be a part of the process of the solution; where we can wrap energy solutions around that, so we can reduce their bill by reducing their consumption, where we can get them on a plan that they can afford,” Sherer said.

Sherer said about 10,000 households received assistance last year.

Hear more of our interview with Susan Sherer:

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