Sync, Three Other Ford Technologies Named Edison Award Finalists
Four of Ford Motor Company's new technologies that have helped draw new customers have now been named finalists by the internationally known 2011 Edison Best New Product Awards.
Ford's MyFord Touch, MyKey, Sync AppLink and rear inflatable seat belts -- each an industry-first innovation -- are finalists in three categories honored by the Edison Awards.
MyFord Touch and Sync AppLink are finalists in the Transportation -- In-Car Driving Aids Category. MyKey is a finalist in the Transportation -- Remote Driving Aids category. The rear inflatable seat belt system is a finalist in the Applied Technology category.
"This year's awards recognize a broad array of innovations including far-reaching products, services and technologies that impact daily life," said Sarah Miller Caldicott, a great grandniece of Thomas Edison and Edison Awards Steering Committee chair. "The awards applaud the forward-thinking innovations for which Thomas Edison remains internationally admired. It's exciting to see companies like Ford continuing his legacy of challenging conventional thinking."
Ford technologies being honored include:
MyFord Touch -- A simpler, safer and smarter way for drivers to interface with their car using voice commands to control the use of audio, climate control, navigation and phone
MyKey -- Allows parents to preset limits on vehicle speed and audio system volume levels. MyKey also will mute the audio system if front occupants do not buckle their seat belts
Sync AppLink -- A free software program that gives SYNC users smarter, safer voice control of smartphone apps. The first Sync-enabled apps are Pandora internet radio, Stitcher news radio and OpenBeak for Twitter
Rear inflatable seat belts -- The inflatable belts can spread impact forces across five times more area of the chest than conventional seat belts. This reduces pressure from crashes on the chest while helping to control head and neck motion
The ballot of nominees for the Edison Best New Product Awards is judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group, an organization comprised of America's top marketing professionals and academics. In a comprehensive peer-review process, the nominees are judged on marketplace innovation, marketplace success, technological innovation, market structure innovation, societal impact and design innovation.
Winners of the gold, silver and bronze awards will be announced April 5 in New York City. In addition to announcing this year's Best New Product Awards recipients, the evening will feature the presentation of the prestigious Edison Achievement Award to Alan Mulally, CEO of Ford Motor Co., and to John Hendricks, founder and chairman of Discovery Communications, who both have made a significant and lasting contribution to innovation throughout their careers.
The 2011 Edison Awards are sponsored by The Nielsen Company, Discovery Channel, Science Channel, Spencer Trask and Bzz Agent. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University, a globally recognized research network dedicated to the study of innovation and its application in the 21 century. For more information about the Edison Awards finalists, please visit www.edisonawards.com.
