Social Media Marketer Perlman to Speak at March 18 MSED Workshop: Corey Perlman, author of the Amazon.com best-selling book “eBoot Camp,” will discuss social media strategies for business-to-business marketing in a presentation titled “Successfully Integrating Social Media with Traditional Marketing Tools,” at a Marketing & Sales Executives of Detroit workshop on Friday, March 18. Perlman, owner of eBoot Camp Inc. — a social media marketing company that builds and manages online marketing campaigns for businesses — has worked in online marketing for more than eight years and has conducted his eBoot Camp workshop at more than 25 conferences and events across North America. The meeting will be held at the offices of Butzel Long located in the Stoneridge West Building at 41000 Woodward Ave. in Bloomfield Hills, and will begin with a continental breakfast and networking 8 a.m., the speaker presentation with a question-and-answer session at 8:30 a.m. and a book sale/signing at 10 a.m. Cost for the event is $45 dollars for MSED members and $60 for non-members. For more information on the workshop contact Meeting Coordinators at (248) 643-9685 or visit www.msedetroit.org.
EPrize’s Linkner to Speak at March 24 MSED Meeting: Josh Linkner, founder and chairman of ePrize, will blend creativity and technology as he discusses innovative business approaches in a presentation titled “Igniting Your Company’s Creativity: Finding New Routes to Growth & Profitability Through Innovation” at the monthly meeting of the Marketing & Sales Executives of Detroit on Thursday, March 24. A serial entrepreneur and author of two books, Linkner has been named Ernst & Young’s Entrepreneur of the Year, Automation Alley’s CEO of the Year and the Executive of the Year by the Detroit Executive Association. Under his leadership, ePrize has hired more than 1,800 people and provided digital marketing services for 74 of the top 100 brands during the past 11 years. Linkner’s latest book, “Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity,” helps organizations and individuals jumpstart their imagination and build creative teams, and will be given free to the first 50 people to sign-up for the March meeting. The meeting will be held at the Townsend Hotel, located at 100 Townsend St. in Birmingham. It will begin with hors d’oeuvres and networking at 5 p.m., the speaker presentation at 6 p.m. and dessert, networking and a book signing at 7 p.m. Cost for the event is $45 for MSED members and $60 for non-members. For more information on the monthly meetings, event sponsorship or advertising opportunities, contact Meeting Coordinators at (248) 643-9685 or visit the MSED website at www.msedetroit.org.
Econ Club To Hear From Whirlpool CEO: Jeff Fettig, chairman and CEO of Whirlpool Corp. (NYSE: WHR), will be speaking at the Detroit Economic Club Wednesday, March 9, at 12:30 p.m. Eastern time. He will focus on why Whirlpool Corporation is investing $1 billion in its U.S. footprint. In addition, Fettig will talk about the company’s Michigan heritage as it celebrates its 100th anniversary year. He will also touch on what it will take for U.S. businesses and manufacturers to succeed in today’s global economy and why Whirlpool Corp. is investing now in its U.S. footprint. Among its most recent U.S. investments, Whirlpool Corp. is currently building a new manufacturing facility in Cleveland, Tenn. and investing in its Clyde, Ohio; Ottawa, Ohio; and Amana, Iowa locations. The company also broke ground in November for a new $85 million office campus in its hometown and headquarters location of Benton Harbor. Fettig joined Whirlpool in 1981 and has held a number of positions in operations, sales, planning and product development. He also serves on the board of directors of Dow Chemical Co. A native of Tipton, Ind., Fettig holds a bachelor’s degree in finance and an MBA from Indiana University. For more information or to purchase tickets to the event visit www.econclub.org.
Electrochemical Society to hear from battery expert: The Electrochemical Society Detroit Section will hold a seminar Thursday, March 31 at Lawrence Technological University in Southfield on “Continuum Modeling of Electrochemistry in Intercalation Batteries.” The presenter is Wei Lai of the department of chemical engineering and materials science at Michigan State University. The meeting will be held in Room 406 of the Taubman Welcome Center at LTU, 21000 W. 10 Mile Road. The event starts at 5:30 p.m. with a reception and networking, dinner at 6:30 and the program at 7:30. The price is $20 for members, $22 for guests and $10 for students, payable by cash or check. RSVP by Tuesday, March 22 to Dr. Kimber Stamm at
firstname.lastname@example.org or visit www.electrochem.org/ecs/sections/detr/detr.htm.