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Michigan First Credit Union Launches Full-Service Car-Buying Web Site

Lathrup Village-based Michigan First Credit Union announced the launch of its "Member Showroom," a full service Web site at www.MichiganFirstCars.com that offers consumers a convenient and informative resource for their entire car purchasing process.

Michigan First's Member Showroom is available to the general public and provides services including the ability to research thousands of new and used cars, schedule test drives, receive competitive upfront price quotes on vehicles and secure financing at competitive rates.

This new customized online research and purchase tool is powered by Santa Monica, Calif.-based Zag.com Inc., a provider of private-label online and mobile car buying programs. Michigan First is the first credit union to partner with Zag in the launch of a co-branded Member Showroom Web site.

"The Michigan First Member Showroom provides shoppers with a convenient alternative to the conventional car-buying process," said Linda Douglas, vice president of marketing for Michigan First Credit Union. "Consumers can research, finance and purchase a car without making multiple trips to dealerships and financial institutions. At Michigan First, we are dedicated to providing the latest technology and service offerings, and the Member Showroom's ease of use makes this a unique and valuable resource for car buyers in southeastern Michigan."

Aiming to provide a quality, hassle-free, cost-competitive car shopping experience, the Michigan First Member Showroom offers shoppers a broad selection of new and used cars, a low price guarantee, competitive loan rates and flexible terms.

With competitive, upfront pricing, car buyers using the Zag platform have saved on average $4,302 off the MSRP on new vehicles. The low price guarantee ensures that if the purchaser finds the same vehicle with identical features and options at a lower price within three days of purchasing from the auto buying service, Zag will refund the difference. Michigan First is offering a one percent loan rate discount for those who have qualified for a loan and purchase a vehicle through the Member Showroom by May 9. Michigan First will also offer insurance purchasing services through the Member Showroom in the near future.

"Car shoppers will find that Michigan First's Member Showroom is simple and easy to use, making the process of purchasing a new vehicle worry-free, transparent and convenient," said Stewart Easterby, general manager of Zag. "Michigan First Member Showroom users can expect the highest caliber customer service and expertise based on Zag's more than five years experience providing quality online and mobile car buying programs to leading membership-based organizations nationwide."

Member Showroom is the latest in a series of new technology and service offerings from Michigan First Credit Union including the recent launch of mobile banking with Michigan First Mobile. For more information on Michigan First's Member Showroom, visit http://www.MichiganFirstCars.com.

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