Auburn Hills-based Dialogue Marketing Inc., a nationwide provider of customer relationship management services, announced plans to invest $5 million to expand its call center and customized software development operations in Troy.

The expansion will yield a tax credit by the Michigan Economic Growth Authority of $474,012 over a three-year period.

“Dialogue Marketing maintains a strong commitment to supporting Michigan’s economy, and we have grown to more than 1,100 employees to date, with rapid expansion in the Detroit area,” said Alejandro Vargas, CEO and president, Dialogue Marketing. “As outsourced customer relationship solutions continue to be in high demand within all industries, we plan to continue to grow and invest in local talent, and through this recent investment, we expect to create an additional 230 new jobs, helping to strengthen the local workforce.”

Established more than 30 years ago, Dialogue Marketing provides award-winning customer relationship management services to help companies of all sizes and across a wide range of industries acquire, support and retain customers. With more than 1,100 employees, the company offers lead generation, customer care, technical support and value-added profit centers that build long-term enterprise value and lifelong customer relationships.

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