Bingham Farms-based Outside Hub, an advertising platform and content producer reaching outdoor enthusiasts online, said Thursday it would change its name to Outdoor Hub. CEO David Farbman said the new name would better align with the outdoor industry.

Established in 2007, Outdoor Hub’s new brand name shift reflects the company’s staunch commitment to remaining distinctly on point with the evolving trends of the outdoor industry and the feedback of its enthusiasts, while aligning its well-known descriptive tagline — the outdoor information engine — with its overall brand identity.

“We have a reputation for being on target with outdoor industry trends as we fill a need by providing information for active enthusiasts online,” said Farbman. “This slight shift in our name is a way to better reflect our niche by leveraging our outdoor focus as part of our branding — while keeping our brand equity and its integrity.”

Outdoor enthusiasts can now find outdoor forums and content sponsored by Outdoor Hub on an updated Facebook page and Twitter handle. In addition to these social media platforms, the company has also made a leap into the mobile realm by recently launching two mobile apps, OHub Mobile and OHub Campfire. Both applications are free to outdoor enthusiasts who are active online and want to engage their mobile devices to further connect with others who are passionate about the outdoors. The apps were created to allow users to effectively keep up with Outdoor Hub’s vast network of bloggers and their latest content, access videos from anywhere and easily visit their favorite outdoor communities, all while posting pictures and sharing stories about their experiences right from the field, lake and trail.

“Many consumers have assumed our name was Outdoor Hub due to the natural correlation of our focus,” said Farbman. “As we listened to the market and consumer feedback, we determined that as Outdoor Hub we can continue to grow for the long term with a name that fits our specialty.”

Outdoor Hub has evolved into a fully-integrated, multi-platform multimedia provider, delivering unique advertising opportunities, marketing campaigns, fresh and compelling content, and a specialized suite of online resources that drives traffic, engages consumers and builds brands. An increasingly diverse and robust range of resources has helped Outdoor Hub become a leading industry innovator — establishing the Outdoor Hub network as a recognized content source for all things outdoors online. The company reaches millions of people daily in the hunting, shooting, fishing, camping, hiking, mountain sports, powersports and boating communities.

Founded in 2007 by David Farbman, Outdoor Hub is the leading vertical advertising platform reaching outdoor enthusiasts online. With a comprehensive network of more than 400 Web sites, Outdoor Hub offers a complete suite of services including traditional display ads; customized ad services, including email blasts, widget placements, dedicated forum threads, surveys and sweepstakes; editorial content; optimization and reporting; campaign targeting and creative services.

Outdoor Hub is headquartered in Bingham Farms, with additional offices in Chicago, Ill., Minneapolis, Minn. and New York City.

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